If you’re new to social media, considering it for your business or want to know more about it, come join fellow business leaders, marketing decision makers and C-level executives at Fuel for Thought. We’ll give you the information you need to create sustained, engaged relationships with your customers.

fuel for THOUGHT

For marketers and business leaders with an interest in harnessing social media to enhance their brand.

November 5, 2009
8:00AM - 1:30PM
The Hilton Parsippany
Parsippany, NJ

Map this location

Today’s marketing represents a new form of exchange among its participants. Whether a conscious objective or not, social media has already started the conversation about your brand with your customers. More importantly, the sum of that conversation can help to create your brand’s value and ability to drive sales. Simply put, welcome to the conversation economy.

In the latest installment of the Fuel for Thought series, our guest speaker, Federated Media Founder/CEO John Battelle, will shed some light on the relationship between this ongoing conversation and your brand. Answering such questions as: How does your brand influence the conversation in a safe way? Do you have what your brand needs in today’s conversational environment? How does search play a role? What about the brand homepage? How are others taking action?

After the presentation, join our workshop sessions on today’s hottest social media topics to help shape your 2010 social media strategy.

Questions? Contact Us